Target market. An oft used phrase, but what does it mean? Communicating with fellow human beings is a key ingredient in the rich tapestry of life. Be it on a personal or business level, the volume of information readily available for consumption is profound. Though when the time arrives to…

Is your workload at an all-time high with seemingly no end in sight? Is that to-do list noted down next to you growing longer by the day? If you find yourself giving an affirming nod to these questions you are not alone, and help could be at hand. Many homeworkers…

Feeling the energy generated by a live audience has been in meagre supply for as long as we care to remember. But we may dare to dream, with the vaccination roll-out representing light at the end of the tunnel. Pilot sport and music events have been the trailblazers, paving the…

Always being open to trying new things is a cornerstone of continual learning. As the Team GB mantra for the London 2012 Olympic and Paralympic Games attested, ‘Better Never Stops’, which is why I have dipped my toe into the water of appearing on a podcast, among other learning adventures. …

Firstly, other networking platforms are also available (that’s that out of the way!). The testing times brought to us courtesy of our modern-day nemesis, the COVID pandemic, have seen us all at the whim of networking sites to keep in touch with our family, friends and colleagues. Whether it be…

Football. It can unite and divide opinion in equal measure. Whichever team you support, you will have thoughts about their chances of winning, of silverware, of securing a prize-money rich position in the table, or of survival in the current league. But what of the kits? …

Are you counting down the days until the end of December and the conclusion to 2020? If you are, you aren’t alone. Like an overfull belly on Christmas Day, it is safe to say we have had enough! Not one more sprout, not one more negative news bulletin. I am…

The year 2020 will forever be etched in our memories. For many of us, the constant battle against COVID-19 and the restrictions on life as a result of it, will feature prominently on the agenda when it comes to ‘worst year ever’ chats. When the pandemic hit and those who…

Does your project require the expertise of an editorial professional, but you are unsure to what degree? Fear not. You are not alone. A significant number of clients I have worked with are initially unsure whether their work is in need of an edit or a proofread. …